News 2021 at the Museum: annual activity report

Re-experience with us the moments that made our year 2021, discover our 2021 annual report in French.

  • Our first thematic year “Gender & Diversity

We are in tune with the changes that are taking place in the International Red Cross and Red Crescent Movement, in the cultural world and in everyday life. We position ourselves as a platform for reflection and debate around a major societal theme. In September 2021, we inaugurated this cycle with the theme “Gender and Diversity”. It is a common thread in our programming, which includes the exhibition Who cares? Gender and humanitarian action.

At the heart of this thematic year, we welcome the voice of Rebecca Amsellem, French-Canadian feminist economist and creator of the newsletter Les Glorieuses. In dialogue with the Museum team, she asked herself what a feminist and inclusive museum would look like. She shared her research through a series of master classes with various personalities from the cultural milieu.

In this context, we are now proposing an inclusive reading of Dostoyevsky’s phrase: “Chacun·e est responsable de tout devant tous·x·te·s.” It is not a question of rewriting history, but rather of questioning visitors about the role of language itself in relation to issues of equality, diversity and inclusion.

On September 6, 2021, we received the Swiss LGBTI label. We are convinced that diversity and inclusion are a source of knowledge, innovation, well-being and joy.

  • Daily agility and innovation

The vast majority of our projects, whether online or at the Museum, are now accompanied by multimedia content distributed throughout our digital ecosystem. Interviews and reports reveal our production work, give voice to our partners or share previously unpublished elements.

For example, as part of the exhibition Concerned. 30 artists facing humanitarian issues, the international colloquium Art and Humanity: What is Possible? was held online every Tuesday afternoon in May to explore the interactions between art and humanitarian action. An international call for submissions brought together researchers, humanitarians and artists from around the world around four central themes: “Learning”, “Engaging”, “Looking” and “Changing”.

All metrics indicate a significant increase in online audience engagement in 2021, here are some numbers:

  • 2,206,470 engagements across our entire digital ecosystem.
  • +72.6% views on YouTube compared to 2020.
  • Compared to 2020: +15.82% of total users on

Our efforts have been recognized through the nomination of Pascal Hufschmid, General Director of the Museum, as a Digital Shaper for the second year in a row, one of the 100 personalities who are driving Switzerland forward as a global center of digital innovation.

  • Enhancing and strengthening the Museum team

We continued the restructuring process that began in 2020. On the one hand, after Fabienne Mendoza and Pierre-Antoine Possa, Marie-Laure Berthier has also moved to a new position as production manager. On the other hand, we have recruited several new collaborators: Claire FitzGerald and Elisa Rusca, curators, Anne-Outram Mott, director of promotion and partnerships, Cecilia Suarez, in charge of communication and content, and Tiffany-Jane Madden, administration and accounting assistant. We have been very careful to create the right conditions so that each employee, old or new, can find their bearings, feel recognized and secure, and explore their potential by contributing to a common project.

  • The Museum as a multidisciplinary production and research center

With partners from very different backgrounds, in Switzerland and around the world, the Museum has clearly positioned itself as a center of production and multidisciplinary research. We have sought to stimulate the production of ideas and content of our own, varied in their themes, formats and frequency. Our exhibitions and other installations are the result of the valorization of our collections and of an active collaboration with the contemporary creative scene, the research community and the member organizations of the International Red Cross and Red Crescent Movement:

CONCERNED. 30 ARTISTS FACED WITH HUMANITARIAN ISSUES: An exhibition produced by the Museum in collaboration with the HEAD – Geneva and the International Committee of the Red Cross and the Geneva Red Cross (ICRC).
– Magdalena Abakanowicz, ABAKAN ROUGE III (1970-1971): Loan from the Toms Pauli Foundation, Lausanne.
TO HEAL A WORLD. 160 YEARS OF PHOTOGRAPHS THROUGH THE COLLECTIONS OF THE RED CROSS: An exhibition co-produced by the Museum in partnership with the Rencontres de la photographie d’Arles. Two years of research conducted in collaboration with a scientific committee within the collections of the Museum, the ICRC and the International Federation of Red Cross and Red Crescent Societies.
TEMPORARY CAPSULE: designed by United Environment Architecture in Los Angeles, in collaboration with the Red Cross Red Crescent Climate Centre and the Museum.
MUSE – THE VISITOR’S VOICE: Applied research conducted by the Laboratory for Experimental Museology at EPFL, a partner of the Museum.

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