How are you?
We sincerely hope that you and your loved ones are doing well. Since our latest newsletter, we have all been impacted by the pandemic in one way or another. Our daily lives have been completely disrupted and we have all had to reinvent ourselves. For the museum sector, this crisis represents an important challenge. We have had numerous conversations with our colleagues in Switzerland and around the world to share our experiences and find solutions together. At the International Red Cross and Red Crescent Museum, we choose to fully embrace the disruption brought by Covid-19. We consider it at every level, accept that things will no longer be the same and decide to see new opportunities as much as possible, even if it is not easy.
Take part in a new project and let’s build it together!
As a museum, how can we contribute to the search for a new everyday life and address the uncertainty we all face? By creating a space of kindness and conversation where we can make sense, together, of what is happening to us and share our experiences.
Today, we are launching an ambitious project, innovative and experimental, with the famous agency Magnum Photos. Photographers from all over the world will share with us their views on the pandemic, first online from May 18th and then physically at the museum from mid-June. We will discover their exclusive images with you on a regular basis online.
Gradually, we will install them with you in our permanent exhibition, casting a new look at it. We will also give you the opportunity to share your personal story with us, which we will keep in our collections. If you wish, it may be presented in the museum and included in a new film coproduced with Magnum Photos, scheduled later this year. We will keep you informed on our website and through our social media.
The museum is much more than a place
For us, a museum is above all a forum for exchange, a tool at the service of our community and a relevant point of view on content. This is true on our premises, in Geneva, and far beyond, whether there is a pandemic or not.
As soon as we closed on 13 March, we kept in touch with you online. With stellar partners (cultural institutions, the City of Geneva and Geneva Tourism and Congress), whom we thank for their trust, we launched the #CultureChezVous initiative. With our exceptional collection of posters, we developed Colour a Poster!, which addresses the pandemic in a different way. Both initiatives will continue.
Finally, the exhibition Imagine. Reflections on Peace, which was scheduled to open next this week, has not been cancelled. It has been postponed until September.
Reopening of our building on June 9th
At this stage, the most important thing for us is to find agile solutions that allow us to be at your side while dealing with uncertainties and their impact on our activity. We will devote the month of May to continuing our online initiatives and preparing to welcome you in the best possible conditions. Your safety and that of all our employees is an absolute priority!
We look forward to discovering the Magnum photographers images with you and to receiving your stories. Thank you in advance.